What You Need To Know
To Elevate Your
Black Business IQ
The truth is everybody is trying to sell you something, but how do you know exactly what your business needs? It is our mission at Thumbprint Collective to ensure Black Business owners strategize, grow and develop. The truth is you can’t strategize, grow or develop if you don’t know what you don’t know. So we’re here to keep it 100 with you and give you the unfiltered truth about business to raise your business IQ.
Branding
Building Your Authentic Brand using the Thumbprint Method
Creating a brand for your business is so much more than picking out a few colors, and creating a logo that incorporates your favorite ideas for your business. A brand is like a baby, it must first be an idea that is fertilized, then developed, and finally brought to...
Check Out The Werk We’ve Done For Black Business Owners Like You
Marketing
The truth about creating a marketing plan
Let's just be honest: you really can't do much of anything without a marketing plan. How could you? If we define marketing as the way that you engage your audience, through a particular process, in order to increase that engagement and to increase conversions--all to...
Meta Descriptions and Title Tags, The “How-To” You’ve Been Looking For.
One thing that we always need you to keep in mind, fam, is that all this SEO ish ties together. Nothing you put on the internet should be accidental. It all should link back to and with your business. This includes your Title Tags (aka page titles) and your Meta...
How to perform Keyword Research
You are ready to do everything you can to increase your site ranking, and you keep hearing about keyword research so let's break down what it is and how exactly do you do it. When the pros are lookin’ for terms in searches; while they’re lookin’ for general info,...
Is your marketing funnel making you that schmoney
Sales Funnels, Marketing Funnels, Lead Generation Funnels Oh My! Everybody and their mama on these here innanet streets are talking about funnels this and funnels that, but what are they really and are they really necessary? First of all the terms sales funnel,...
Did you know you could Alt Text your Instagram Photos?
You need to know about alt text, why it’s important, and how to do it to your Instagram photos! “Alt text,” first of all, is a contraction of “alternative text.: It’s a brief written description of an image, one that makes sense of that image if it can’t be seen for...
The Truth About What SEO is and isn’t!
SEO stands for Search Engine Optimization. This is how a website gets its organic traffic to grow from the search results. It has everything to do with stuff like links, keywords, content creation, keyword research, and all that. SEO ain’t your page. It’s what makes...
CEO Shit
28 Days Later… Did you achieve your goals?
Yo, CEO Shit ain't no joke. There ain't no days off. You stay on your grind. However, February presents another kinda challenge! You are literally missing two or three days to get it in! Have no fear, though. We got you. There is a way to get it in, even when you...
3 Steps to Creating a Solid Resume Review Process as a Solopreneur
Recently we invited 4 dynamic HR Pros to join us for a Lunch 'N' Learn to talk about how to build a team in your business. Well, the knowledge they dropped was so goodt that we asked them to share a little more with our Black Business Friends. To get all the convos...
5 things EVERY CEO must do.
Most businesses focus on growth and expansion at the start of every New Year. May believe they can achieve the growth they seek by trying out new sales techniques or introducing new products/services. Now while those are definitely part of what's needed to grow and...
There’s Levels to This ISH, Man!
The truth is we all gotta start somewhere. We all know someone like Hattie. Hatties started selling chicken plates out of her kitchen- Hattie’s Hot Plates. Then she started catering out of the commercial kitchen at the church (Yup, she was giving her ten percent back...
Silver Rights
Black Folks Abusive Marriage with the United States
Imagine that your parents married you off to this person who was way older than you. They had all the power and they had all the wealth. When you were younger, you might have even been excited; you thought you were about to be a member of a royal family. Instead, you...
The importance of Black fathers cannot be overstated.
One only needs to take a look at the Black community at large to see the impact of Black fatherhood–or sadly, in too many cases, the lack thereof. Almost every ill that has plagued the Black community could be severely diminished–even eliminated altogether–by the...
Keep Juneteenth Important–and Black
This isn't a blog. This isn't a cute story. This is a cultural warming... We all need to do whatever we gotta do to keep Juneteenth Black. I know, I know. You think I’m tripping, right? What are you talking about? Juneteenth IS Black, right? It represents the end of...
Juneteeth and The Inkwell
Santa Monica Beach–-with its world-famous pier–is one of the most popular beaches in Southern California. At night, it’s a hot spot, with great restaurants and great clubs. It is a hodgepodge of activities for everyone who wants to go; rollerblading, surfing–it has...
Start out 2022 by decluttering the Pher Ankh way.
First of all, what is Pher Ankh? The Asian community and much of the world use a practice called Feng Shui, to organize their home and balance their life. This ancient practice governs the way they organize themselves and their environments, both business and at home....
Creating A Black AF Christmas
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