Brand Identity
Virtual Event
Recently, we had the pleasure of doing a complete Brand Identity for Thee Cultural Exchange, a virtual Black Business Expo
Team
Ms. Jennifer Pink
Carly Bell
Categories
Brand Identity
Event Marketing
The Inspiration
Creative Process
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Concept/ Direction
Bespoke Delight. This mood board presents are more loose and delightful visual, with a very clean and modern style. All elements of this visual brand would evoke feelings of delight with variant colors, use dramatic patterns and textures, and provide a sense of comfort. This speaks to both a mid and high-end market.
The Mark
A responsive logo family was developed to provide scalability to adapt to today’s multiple devices and screen resolutions without losing the personality of the brand. The challenge was to develop a simple, clean, and easily remembered design, all while maintaining the current name. The designs include a full horizontal design of the company name, as well as an abbreviated Laundry, minus the vowels, for a fun play on creating a new mark for the company. The mood and logos will work together to build out the visual identity. The logos will need to be translated throughout the website, marketing, etc.
Creative Idea
Minimal Design
Responsive Design
The Complete Brand
Typeface
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Color Palette
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Web Development
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“Thumbprint Collective really helped us get our start in the digital space by helping us create our branding and getting our Instagram and Facebook together. The colors, the quotes, the pictures just so match our brand and we love Thumbprint Collective for hooking us up.”
~ Zaneta Smith, Founder of Thee Cultural Exchange
Other Recent Works
