Marketing
We Deliver Laundry
Recently, we had the pleasure of working with We Deliver Laundry a laundry delivery service servicing New York and New Jersey.
Team
Ms. Jennifer Pink
Digital David G
Categories
Marketing Strategy Ad Strategy & Management
SEO
The Challenge
When We Deliver Laundry was first introduced to us, they were starting pretty close to ground zero. They were working with an ad agency that was focused on the quantity of traffic rather than the quality, additionally, they were unclear on their brand identity and whom they served.
Here were the goals set in place before we started working with True Products
Marketing Strategy
Build a foundation for future cross-channel marketing and create a solid customer base to re-market to
Social Marketing
Create a consistent strategy for email and social media
SEO
Provide on-page SEO to increase organic traffic
Branding Upgrade
Their branding was falling flat and not attracting their ideal customer.
Impact
Marketing Strategy
- In order to give our client a competitive edge, we had to know where their competitors were. We completed an in-depth competitive analysis to determine our keyword and SEO strategy.
- With ROI in mind, we built out a marketing roadmap that progressed forward with performance.
- In each client meeting, we make adjustments to what we are currently doing to optimize conversions and increase visibility for our client.
Ad Strategy & Management
Since taking over the ad account we have been able to:
- Optimize our ad groups to cover more of our target audience
- Start a remarketing campaign
- A/B test our ads
- Add a commercial campaign and further build out the residential ads
- Built out specialty ads such as student promotions
SEO
- Built out location pages for counties, towns, and neighborhoods that our client services. This put the client in front of anyone in the area that is searching for laundry service.
- Optimized each page of the website with target keywords to help rankings
- Monitor overall site health
- Optimized their service pages
- Optimize page speed
Branding Upgrade
To view the branding upgrade we completed for We Deliver Laundry please go to our branding case study.
Impact Snapshots
Overall Traffic
From a holistic standpoint, you can see the steady, continual growth our client has had with overall traffic. We took over their ad account in December 2021 and attribute the large jump in traffic to that but have been managing their SEO since September 2020.
- Average traffic from March 2020 – May 2020: 542 users/month
- Average traffic from March 2021 – May 2021: 2,100 users/month
Conversion Progress
Starting in December 2020, our agency took over the Google Ads account for We Deliver Laundry. Right away, we were able to clean up the ad groups, add a commercial campaign, and optimize our audience.
- Average conversions from March 2020 – May 2020: 20
- Average conversions from March 2021 – May 2021: 178
The Complete Case Study
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