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Brand Identity

Branding Virtual Event

Recently, we had the pleasure of doing a complete Brand Identity for Thee Cultural Exchange, a virtual Black Business Expo

Team

Ms. Jennifer Pink
Carly Bell

Categories

Brand Identity
Event Marketing

The Inspiration

Creative Process

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Concept/ Direction

Bespoke DelightThis mood board presents are more loose and delightful visual, with a very clean and modern style. All elements of this visual brand would evoke feelings of delight with variant colors, use dramatic patterns and textures, and provide a sense of comfort. This speaks to both a mid and high-end market.

The Mark

A responsive logo family was developed to provide scalability to adapt to today’s multiple devices and screen resolutions without losing the personality of the brand. The challenge was to develop a simple, clean, and easily remembered design, all while maintaining the current name. The designs include a full horizontal design of the company name, as well as an abbreviated Laundry, minus the vowels, for a fun play on creating a new mark for the company. The mood and logos will work together to build out the visual identity. The logos will need to be translated throughout the website, marketing, etc.

Creative Idea

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Minimal Design

Responsive Design

The Complete Brand

Typeface

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Color Palette

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Web Development

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Other Recent Works
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