Branding
The strategy-rooted creative design that focuses on creating your complete authentic BRAND!
Branding
What we do
We use creative design, custom visuals, and out-cold strategy to make your brand the one that stand out to your customers.
No Cookie- Cuter Logos
No Yawn-Inducing Websites
No Copycat Graphics
Discover
Market research, competitive brand analysis, inspiration building, and an existing brand audit will form the foundation to defining your brands visual aesthetic
Define
Establish your brands foundation to develop creative strategies, identify audience personas, and determine essential assets to share your brand
Design
Develop and design a toolbox of comprehensive assets and a guide that can be used to inform, market, and sell your brand with a cohesive visual aesthetic
Deliver
Implement strategies and deliver assets across multiple platforms to deliver a cohesive visual message that’s unforgettable and targets your ideal audience
Why we are different
Thumbprint is not just a typical branding company.
For one, we are Unapologetically Black. Two, we are far from Basic.
We are devoted, serious, knowledgeable experts; desiring to promote change within the community, by developing businesses that are determined to stand the test of time in business and strive for excellence in their services and products just as relentlessly as we strive to provide them we strategic branding that will grow with them, ’cause ain’t nobody got time to rebrand.
Featured Projects
From Our Clients
“Jennifer and her team did an amazing job with our branding for We Deliver Laundry. They understood our vision from the beginning and gave us options to choose from. We couldn’t be happier with their logo designs, van wrap design, and laundry bag design. It’s definitely helped us drive marketing and could not recommend them enough.”
“Thumbprint Collective really helped us get our start in the digital space by helping us create our branding and getting our Instagram and Facebook together. The colors, the quotes, the pictures just so match our brand and we love Thumbprint Collective for hooking us up.”
Brand Creation and Design Services
Branding is far more than bright colors. Branding is beyond cute logos. Branding is the public (and private, in some settings) representation of your company, as well as what you wish the world to know about it. This is why, here at Thumbprint, we will offer you a wide range of services in order to create and design your own authentic brand.
Internal Branding
Brand Messaging Development
Our focus on Brand Messaging Development includes your brand storytelling library, as well as your brand copywriting framework.
Brand Identity
Our focus on Brand Identity includes your market research, your business name, your tagline audit/creation, and your identity guideline.
Brand Messaging Strategy
Our focus on Brand Messaging Strategy includes further market research, the appropriate channels for your brand, customer interaction development, and your messaging strategy guide.
Brand Positioning
Our focus on Brand Positioning includes finding your brand’s best and most ideal position in the market, your competitor research, value proposition, and creating a marketing position map.
Brand Goal Mapping
Our focus on Brand Goal Mapping includes defining quantifiable goals, refining those goals, and creating a business map goal and timeline—one including an accountability system to ensure your success.
Target Audience Identification
Our focus on Target Audience Identification includes reviewing your current customers, defining the benefits of your products and services, collecting the necessary demographic data, researching trends in online customer feedback, and refining your niche as necessary.
External Branding
Visual Brand Identity
Our focus on Visual Brand Identity includes your brand board, your color palette, your mood board, your primary and secondary logo designs, your typography, your graphic assets (iconography, patters, and textures), your visual mock-ups, your business card design template, your social media template, and your brand style guide.
Website Design
We will have our experts strategically design your online home; one that engages your target audience and markets your brand—non-stop.
Our Branding Packages
Internal & External Branding Combined
Complete Brand Identity
Includes:
- Market Research
- Business Name and Tagline Audit/Creation
- Identity Guidance
- Complete Visual Brand Identity
- Website Design
$13,000
The "Diddy" Brand
Comprehensive Brand Creation & Design
Includes:
- Brand Messaging Development
- Brand Identity
- Brand Messaging Strategy
- Brand Positioning
- Brand Goal Mapping
- Target Audience Identification
- Complete Visual Brand Identity
- Website Design
$25,000
The "Puffy" Brand
Complete Brand Creation & Design
Includes:
- Brand Messaging Development
- Target Audience Identification
- Complete Visual Brand Identity
- Website Design
$14,000
Custom Website Design
Includes:
- Custom Design Website up to 6 pages
- 3 Legal Pages
- Basic SEO
Starts at $5,000
Complete Visual Brand Identity
Includes:
- Brand Strategy
- Brand Board
- Color Palette
- Mood Board
- Primary Logo Design
- Secondary Logo Design
- Typography
- Graphic Assets (iconography/patterns/textures)
- Visual Mock-ups
- Business Card Design Template
- Social Media Post Template
- Social Media Headers
- Email Design Template
- Brand Style Guide
$3,500
Basic Visual Brand Identity
Includes:
- Brand Strategy
- Brand Board
- Color Palette
- Mood Board
- Primary Logo Design
- Secondary Logo Design
$2,500
External Branding Only
Internal Branding Only
Brand Messaging Development
Includes:
- Brand Messaging
- Brand Storytelling Library
- Brand Copywriting Framework
$5,500
Brand Identity
Complete Brand Creation & Design
Includes:
- Market Research
- Business Name and Tagline Audit/Creation
- Identity Guidance
- Target Audience Identification
$4,000